Completed directly for Ford Credit Card Operations, this
simple 6-panel brochure keeps dealership personnel up to date on the most
current details regarding the Ford Citibank credit card. Brochure copy
is simple and straightforward, making the "how-tos" clear and
the benefits believable.
COPY EXCERPT:
Ford Citibank Cardmembers earn a 5% Ford Rebate
of up to $700 per year as they charge goods and services on their Ford
Citibank Visa or MasterCard, or up to 10% on purchases made at participating
Hertz and Texaco locations. This Rebate may then be applied toward the
purchase or Red Carpet Lease of qualifying Ford, Lincoln, Mercury or Jaguar
cars, vans or light trucks from U.S. dealers. When a Cardmember decides
to purchase or Red Carpet Lease a new vehicle, they may request a Rebate
Redemption Certification in advance, or they may simply select a new vehicle
and then ask the dealer to apply their Rebate through the quick and easy
Ford Paperless Process, designed to offer convenience for the customer
and dealer alike.
